Student-Athletes and Social Media

There are two games to be played - the one on the field, and one online. Technology has changed the face of sports in the twenty-first century. With social media, engaging with fans is now easier than having to wave to them all as they sit from the stands.

Communication - Access to technology is changing the way we interact. Social media can be a bridge in communication and information when used correctly. It has never been so easy to connect with friends, businesses, and communities around the world. As a youth tournament organizer or parent, knowing your student-athletes audiences is the first step to knowing where to begin. Understanding the different types of audiences is essential to know what to post, and what not to display. What social media channels do student-athlete parents need to know about?

Facebook - Facebook is easy to navigate. With the Facebook Events Page option, you can organize and create information around specific games. This is a great way to get your community involved with upcoming tournaments. It's a place where everyone can share game day pictures, live streams, and recorded videos, with school recruiters, family members, and friends. Many parents use Facebook to access information that is hard to find offline such as spying on competitors. This can help student-athlete parents and coaches better prepare the players for the various tactics and gameplay the opponent will be using during the match.

Instagram - Instagram is one of the newer social media platforms which uses images to help tell the story of the game. Instagram is an excellent platform for young athletes. This platform is a great way to help followers and fans feel a part of the team and journey. Don't forget to use hashtags. Hashtags make the posts easily accessible and help athletes and fans to keep up with the action.

Twitter - This social platform makes it easy for people to keep up with live action events. Hashtags and short blurbs are perfect for the Twitter platform. Users can keep up with essential details and hype as they cheer on their team.

LinkedIn - You may not find many young athletes on LinkedIn, but that doesn't mean it isn't a great platform to build your student-athletes brand on. Creating professional connections and expanding your network can help your student-athlete you get in touch with a college recruiter, or find mentors.

Dedication - Having the right channels at your disposal is only the first step. It is important to know how to use social media effectively. As a youth tournament organizer or parent, be sure to post updated information about your event, both before and after, to keep the audience engaged.

Highlight the Game - Don't forget to post action shots and highlights from the game. Give shout outs throughout the game to other student-athletes and capture images of the coaches, team captains, and the crowd to show the whole story. Don’t let the game end when the whistle blows. Keep everyone updated with the post-game celebrations and tell the story from the student-athletes point of view. Until the next big event, keep your audiences engaged with pictures, videos, and live streams from the past tournaments and prepare them for the upcoming game. Social media is excellent for building a large fan base and can help athletes gain confidence and feel empowered both on and off the field. Spread the word and create a united sense of team excitement with social media today.